Some aesthetic considerations for over the-counter (OTC) pharmaceutical products

International Journal of Biotechnology

Volumn 11, Issue 3-4, 2010, Pages 267-283

  Srivastava, R K ^a   More, Aarti T ^b  

^a UNIVERSITY OF MUMBAI   (India)

^b Petrol Pump Stop   (India)

Author keywords

Colour; Direct to consumer; Drugs; DTC; Packaging

Indexed keywords

BIOTECHNOLOGY; PACKAGING;

AESTHETIC ATTRIBUTES; DATA COLLECTION METHOD; DIRECT TO CONSUMER; DRUGS; FACE-TO-FACE INTERVIEW; OVER THE COUNTERS; PHARMACEUTICAL PRODUCTS; RESEARCH PAPERS;

COLOR;

NON PRESCRIPTION DRUG;

COLOR; CONSUMER-RESOURCE INTERACTION; CONSUMPTION BEHAVIOR; DATA ACQUISITION; DRUG DEVELOPMENT; ESTHETICS; PERCEPTION; PREFERENCE BEHAVIOR; QUESTIONNAIRE SURVEY;

ARTICLE; COLOR; CONSUMER ATTITUDE; CONTROLLED STUDY; DRUG MARKETING; DRUG PACKAGING; QUESTIONNAIRE;

EID: 78149350498     PISSN: 09636048     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJBT.2010.036600     Document Type: Article

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