Evaluating a model for cost-effective data quality management in a real-world CRM setting

Decision Support Systems

Volumn 50, Issue 1, 2010, Pages 152-163

  Even, Adir ^a   Shankaranarayanan, G ^b   Berger, Paul D ^c  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^b BABSON COLLEGE   (United States)

^c BENTLEY UNIVERSITY   (United States)

Author keywords

Cost benefit analysis; CRM; Data quality; Data warehouse; Utility

Indexed keywords

CRM; CUSTOMER RELATIONSHIP MANAGEMENT; DATA QUALITY; DATA QUALITY MANAGEMENT; DATA RESOURCES; ECONOMIC BENEFITS; EVALUATION PROCESS; HIGH QUALITY; MAINTENANCE POLICY; MICROECONOMIC MODEL; MISSING VALUES; MODEL PARAMETERS; QUALITY LEVELS; REAL WORLD DATA; REAL-WORLD; UTILITY;

COST BENEFIT ANALYSIS; COST EFFECTIVENESS; COSTS; DATA REDUCTION; DATA WAREHOUSES; OPTIMIZATION; PUBLIC RELATIONS; QUALITY MANAGEMENT;

QUALITY CONTROL;

EID: 78049471290     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2010.07.011     Document Type: Article

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