The degree of congruency between roadside billboard advertisements and sought attributes of motels by US drive tourists

Journal of Vacation Marketing

Volumn 9, Issue 4, 2003, Pages 381-395

  Shanahan, Kevin J ^a  

^a UNIVERSITY OF TEXAS AT TYLER   (United States)

Author keywords

advertising strategy; billboards; drive vacationers; marketing; motel attributes; segmentation

Indexed keywords

EID: 78049466130     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670300900407     Document Type: Article

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