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Volumn , Issue 31, 2010, Pages 147-167

Public marketing as a strategic component of public management. a pilot study in cluj county on the existence of basic marketing conditions in the local public administration in Romania

Author keywords

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Indexed keywords


EID: 78049329351     PISSN: 18422845     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (10)

References (36)
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    • 'Marketing for Public Organizations: New Ways, New Methods'
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    • Kaplan, A.M. and Haenlein, M., 'The Increasing Importance of Public Marketing: Explanations, Applications and Limits of Marketing within Public Administration', 2009, European Management Journal, vol. 27, no. 3, pp. 197-212.
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    • Kaplan, A.M.1    Haenlein, M.2
  • 16
    • 0001867690 scopus 로고
    • 'A Generic Concept of Marketing'
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    • (1972) Journal of Marketing , vol.36 , pp. 46-54
    • Kotler, P.1
  • 18
    • 0015083252 scopus 로고
    • 'Social Marketing: An Approach to Planned Social Change'
    • Kotler, P. and Zaltman, G., 'Social Marketing: An Approach to Planned Social Change' 1971, Journal of Marketing, vol. 35, pp. 3-12.
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    • Kotler, P.1    Zaltman, G.2
  • 29
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    • 'Public Management: Recent Research on the Political Context and Managerial Roles, Structures and Behaviors'
    • Rainey, H.G., 'Public Management: Recent Research on the Political Context and Managerial Roles, Structures and Behaviors', 1989, Journal of Management, vol. 15, no. 2, pp. 229-250.
    • (1989) Journal of Management , vol.15 , Issue.2 , pp. 229-250
    • Rainey, H.G.1
  • 32
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    • [Online] available at, accessed on August 22, 2010
    • Serrat, O., 'Marketing in the Public Sector', [Online] available at www.adb.org/documents/information/knowledge-solutions/marketing-in-the-p ublic-sector.pdf, accessed on August 22, 2010.
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    • Serrat, O.1
  • 33
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    • The Chartered Institute of Marketing, [Online] available at, accessed on July 17, 2010
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  • 36
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    • Weisbrod, B.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.