Multiple modernities and multiple proximities: Mcdonald's and kentucky fried chicken in Chinese television commercials

International Communication Gazette

Volumn 72, Issue 7, 2010, Pages 619-633

  Lu, Jia ^a  

^a TSINGHUA UNIVERSITY   (China)

Author keywords

China; culture; globalization; KFC; McDonald's; television commercials

Indexed keywords

EID: 77958566366     PISSN: 17480485     EISSN: 17480493     Source Type: Journal    
DOI: 10.1177/1748048510378146     Document Type: Article

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