Sustaining student numbers in the competitive marketplace

Journal of Higher Education Policy and Management

Volumn 32, Issue 5, 2010, Pages 429-439

  Szekeres, Judy ^a  

^a South Australian Institute of Business & Technology   (Australia)

Author keywords

Marketing; Student choice; Student recruitment

Indexed keywords

EID: 77958562845     PISSN: 1360080X     EISSN: 14699508     Source Type: Journal    
DOI: 10.1080/1360080X.2010.511116     Document Type: Article

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