Segment Profiling: Reducing strategic risk in higher education management

Journal of Higher Education Policy and Management

Volumn 25, Issue 2, 2003, Pages 147-159

  Rindfleish, Jennifer M ^a  

^a UNIVERSITY OF NEW ENGLAND   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0242369897     PISSN: 1360080X     EISSN: None     Source Type: Journal    
DOI: 10.1080/1360080032000122624     Document Type: Review

References (11)

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4. HILL, F. (1995) Managing service quality in higher education: the role of the student as primary consumer, Quality Assurance in Higher Education, 3, pp. 10-21.
5. KOTLER, P. (1997) Marketing Management. Englewood Cliffs, NJ: Prentice Hall.
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8. PUSEY, M. (1991) Economic Rationalism in Canberra. Cambridge: University of Cambridge Press.
9. THORNE, M. & CUTHBERT, R. (1996) Autonomy, bureaucracy and competition: the ABC of control in higher education, in: R. CUTHBERT (Ed.) Working in Higher Education. Buckingham: Society for Research into Higher Education and Open University Press.
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11. WINTER, R., TAYLOR, T. & SARROS, J. (2000) Trouble at the mill: quality of academic work-life issues within a comprehensive Australian university, Studies in Higher Education, 25(3), pp. 279-294.