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Volumn 25, Issue 2, 2003, Pages 147-159

Segment Profiling: Reducing strategic risk in higher education management

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Indexed keywords


EID: 0242369897     PISSN: 1360080X     EISSN: None     Source Type: Journal    
DOI: 10.1080/1360080032000122624     Document Type: Review
Times cited : (21)

References (11)
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    • Clarke, H.1
  • 2
    • 84937184587 scopus 로고    scopus 로고
    • Academic meglomania
    • CROWLEY, F. (1999) Academic meglomania, Australian Quarterly, 71, pp. 22-33.
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    • Crowley, F.1
  • 4
    • 0009337792 scopus 로고
    • Managing service quality in higher education: The role of the student as primary consumer
    • HILL, F. (1995) Managing service quality in higher education: the role of the student as primary consumer, Quality Assurance in Higher Education, 3, pp. 10-21.
    • (1995) Quality Assurance in Higher Education , vol.3 , pp. 10-21
    • Hill, F.1
  • 5
    • 0003902676 scopus 로고    scopus 로고
    • Englewood Cliffs, NJ: Prentice Hall
    • KOTLER, P. (1997) Marketing Management. Englewood Cliffs, NJ: Prentice Hall.
    • (1997) Marketing Management
    • Kotler, P.1
  • 6
    • 0010907406 scopus 로고
    • The generalizability of psychographic market segments
    • January
    • LESSER, J. & HUGHES, M. (1986) The generalizability of psychographic market segments, Journal of Marketing, January, pp. 18-27.
    • (1986) Journal of Marketing , pp. 18-27
    • Lesser, J.1    Hughes, M.2
  • 7
    • 0242369281 scopus 로고    scopus 로고
    • The enterprise university: Governance, competitive strategy and institutional identity in higher education in Australia after a decade of corporate reform
    • Faculty of Education, Monash University, Clayton Victoria
    • MARGINSON, S. (1999) The enterprise university: governance, competitive strategy and institutional identity in higher education in Australia after a decade of corporate reform. Paper presented in Monash Centre for Research in International Education Seminar Series, Faculty of Education, Monash University, Clayton Victoria.
    • (1999) Monash Centre for Research in International Education Seminar Series
    • Marginson, S.1
  • 9
    • 0242337881 scopus 로고    scopus 로고
    • Autonomy, bureaucracy and competition: The ABC of control in higher education
    • R. CUTHBERT (Ed.). Buckingham: Society for Research into Higher Education and Open University Press
    • THORNE, M. & CUTHBERT, R. (1996) Autonomy, bureaucracy and competition: the ABC of control in higher education, in: R. CUTHBERT (Ed.) Working in Higher Education. Buckingham: Society for Research into Higher Education and Open University Press.
    • (1996) Working in Higher Education
    • Thorne, M.1    Cuthbert, R.2
  • 10
    • 49349113397 scopus 로고
    • Market segments for higher education: Using geodemographics
    • TONKS, D. & FARR, M. (1995) Market segments for higher education: using geodemographics, Marketing Intelligence & Planning, 13(4), pp. 24-33.
    • (1995) Marketing Intelligence & Planning , vol.13 , Issue.4 , pp. 24-33
    • Tonks, D.1    Farr, M.2
  • 11
    • 0347560441 scopus 로고    scopus 로고
    • Trouble at the mill: Quality of academic work-life issues within a comprehensive Australian university
    • WINTER, R., TAYLOR, T. & SARROS, J. (2000) Trouble at the mill: quality of academic work-life issues within a comprehensive Australian university, Studies in Higher Education, 25(3), pp. 279-294.
    • (2000) Studies in Higher Education , vol.25 , Issue.3 , pp. 279-294
    • Winter, R.1    Taylor, T.2    Sarros, J.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.