A scale for measuring media relations efforts

Public Relations Review

Volumn 31, Issue 3, 2005, Pages 434-436

  Yoon, Youngmin ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

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[No Author keywords available]

Indexed keywords

EID: 23844445485     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2005.05.002     Document Type: Article

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