Assessing a new advertising effect: Measurement of the impact of television commercials on internet search queries

Journal of Advertising Research

Volumn 50, Issue 2, 2010, Pages 162-168

  Zigmond, Dan ^a   Stipp, Horst ^b  

^a GOOGLE INC   (United States)

^b NBC Universal ^*  (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958173349     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091324     Document Type: Article

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