Consumer willingness-to-pay to reduce the probability of retail foodborne pathogen contamination

Food Policy

Volumn 35, Issue 6, 2010, Pages 521-530

  Teisl, Mario F ^a   Roe, Brian E ^b  

^a UNIVERSITY OF MAINE   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

Choice experiment; Contingent demand; Cost of illness; E. coli; Ethyl gas; Food safety; Foodborne illness; Hamburger; Hot dog; Irradiation; Listeria; Stated preference; Subjective probability; Willingness to pay

Indexed keywords

COLIFORM BACTERIUM; CONSUMPTION BEHAVIOR; CONTINGENT VALUATION; FOOD SAFETY; IRRADIATION; MORBIDITY; PATHOGEN; WILLINGNESS TO PAY;

UNITED STATES;

CANIS FAMILIARIS; ESCHERICHIA COLI; LISTERIA;

EID: 77957815563     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2010.07.003     Document Type: Article

References (48)

1. Adak G.K., Long S.M., O'Brien S.J. Trends in indigenous foodborne disease and deaths, England and Wales: 1992 to 2000. Gut 2002, 51:832-841.
2. Alberini A., Zanatta V., Rosato P. Combining actual and contingent behavior to estimate the value of sports fishing in the lagoon of Venice. Ecological Economics 2007, 61:530-541.
3. Australian Government Department of Health and Ageing, 2005. Foodborne Illness in Australia: Annual Incidence Circa 2000. Publication number 3562, April.
4. Baker G.A. Consumer preferences for food safety attributes in fresh apples: market segments, consumer characteristics and marketing opportunities. Journal of Agricultural and Resource Economics 1999, 24(1):80-97.
5. Beattie J., Covey J., Dolan P., Hopkins L., Jones-Lee M.W., Loomes G., Pidgeon N., Robinson A., Spencer A. On the contingent valuation of safety and the safety of contingent valuation. part 1: caveat investigator. Journal of Risk and Uncertainty 1998, 17:5-26.
6. Consumer Reports, 1998. Chicken: what you don't know could hurt you, 63 (3 March), pp. 13-17.
7. Corrigan J.R., Rousu M.C. The effect of initial endowments in experimental auctions. American Journal of Agricultural Economics 2006, 88(2):448-457.
8. Corrigan J.R., Depositario D.P.T., Nayga R.M., Wu X., Laude T.P. Comparing open-ended choice experiments and experimental auctions: an application to golden rice. American Journal of Agricultural Economics 2009, 91(3):837-853.
9. Davis, C.G., Lin, B., 2005. Factors affecting US beef consumption. Electronic Outlook Report from the Economic Research Service, US Department of Agriculture, LDP-M-135-02, October.
10. Dodds W.B., Monroe K.B., Grewal D. Effects of price, brand and store information on buyers' product evaluations. Journal of Marketing Research 1991, 28:307-319.
11. Fehr-Duda H., de Gennaro M., Schubert R. Gender, financial risk and probability weights. Theory and Decision 2006, 60:283-313.
12. Fox J.A., Hayes D.J., Shogren J.F. Consumer preferences for food irradiation: how favorable and unfavorable descriptions affect preferences for irradiated pork in experimental auctions. Journal of Risk and Uncertainty 2002, 24(1):75-95.
13. Goldberg I., Roosen J. Scope insensitivity in health risk reduction studies: a comparison of choice experiments and the contingent valuation method for valuing safer food. Journal of Risk and Uncertainty 2007, 34:123-144.
14. Groves R., Singer E., Corning A. Leverage-salience theory of survey participation: description and an illustration. Public Opinion Quarterly 2000, 64:299-308.
15. Guthrie J. Trends in consumption of food away from home 1977-1995 and implications for achieving dietary guidelines for fat intake. Journal of the American Dietetic Association 2002, 97(9):88.
16. Hammitt J.K., Graham J.D. Willingness to pay for health protection: inadequate sensitivity to probability? Journal of Risk and Uncertainty 1999, 8:33-62.
17. Hammitt J.K., Haninger K. Willingness to pay for food safety: sensitivity to duration and severity of illness. American Journal of Agricultural Economics 2007, 89(5):1170-1175.
18. Harrison G.W. Experimental evidence on alternative environmental valuation methods. Environmental & Resource Economics 2006, 34:125-162.
19. Hayes D.J., Shogren J.F., Shin S., Kliebenstein J. Valuing food safety in experimental auction markets. American Journal of Agricultural Economics 1995, 77:40-53.
20. Hurley T.M., Shogren J.F. An experimental comparison of induced and elicited beliefs. Journal of Risk and Uncertainty 2005, 30(2):169-188.
21. Institute de Veille Sanitaire, 2004. Morbidite et Mortalite. Dues aux Maladies Infectieuses D'Origine Alimentaire en France. Département des Maladies Infectieuses, Paris, May. <>. http://www.invs.sante.fr/publications/2004/inf_origine_alimentaire/inf_origine_alimentaire_couv.pdf.
22. Krupnick A., Alberini A., Cropper M., Simon N., O'Brien B., Goeree R., Heintzelman M. Age, health and the willingness to pay for mortality risk reductions: a contingent valuation survey of Ontario residents. Journal of Risk and Uncertainty 2002, 24(2):161-186.
23. Long J.S., Freese J. Regression models for categorical dependent variables using stata 2006, Stata Press, College Station, TX. second ed.
24. Loureiro M.L., Umberger W.J. A choice experiment model for beef: what US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability. Food Policy 2007, 32(4):496-514.
25. Louviere J.J. What you don't know might hurt you: some unresolved issues in the design and analysis of discrete choice experiments. Environmental & Resource Economics 2006, 34:173-188.
26. Lusk J.L., Feldkamp T., Schroeder T.C. Experimental auction procedure: impact on valuation of quality differentiated goods. American Journal of Agricultural Economics 2004, 86(2):389-405.
27. Lusk J.L., Schroeder T.C. Auction bids and shopping choices. Advances in Economic Analysis and Policy 2006, 6(1):1-37.
28. Mead P.S., Slutsker L., Dietz V., McCaig L.F., Bresee J.S., Shapiro C., Griffin P.M., Tauxe R.V. Food-related illness and death in the United States. Emerging Infectious Diseases 1999, 5(5):607-625. .
29. Murphy J.J., Allen P.G., Stevens T.H., Weatherhead D. A meta-analysis of hypothetical bias in stated preference valuation. Environmental & Resource Economics 2005, 30:313-325.
30. National Hot Dog and Sausage Council. <>. http://www.hot-dog.org/ht/d/sp/i/26670/pid/26670.
31. Nayga R.M., Woodward R., Aiew W. Willingness to pay for reduced risk of foodborne illness: a nonhypothetical field experiment. Canadian Journal of Agricultural Economics 2006, 54:461-475.
32. Peltzman S. The effects of automobile safety regulation1. Journal of Political Economy 1975, 83(8):677-726.
33. Pitt M.M., Khandker S.R. The impact of group-based credit programs on poor households in Bangladesh: does the gender of participants matter? Journal of Political Economy 1998, 106(5):958-996.
34. Retail Forward Inc., 2003. Wal-Mart Food: Big, and Getting Bigger. Market Research Report, September.
35. Roberts T. Willingness to pay estimates of the societal costs of US food-borne illness. American Journal of Agricultural Economics 2007, 89(5):1183-1188.
36. Roe B. Optimal sharing of foodborne illness prevention between consumers and industry: the effect of regulation and liability. American Journal of Agricultural Economics 2004, 86(2):359-374.
37. Roodman, D.M., 2008. CMP: Stata module to implement conditional (recursive) mixed process estimator. <>. http://ideas.repec.org/c/boc/bocode/s456882.html.
38. Segel, J.E., 2006. Cost-of-illness studies - a primer. Working Paper, RTI International, Research Triangle Park, NC, January.
39. Shogren J.F., Crocker T.D. Risk and its consequences. Journal of Environmental Economics and Management 1999, 37(1):44-51.
40. Spencer S., Caswell J. Food safety regulation: an overview of contemporary issues. Food Policy 1999, 24:589-603.
41. Teisl M.F., Roe B., Vayda M. Incentive effects on response rates, data quality, and survey administration costs. International Journal of Public Opinion Research 2006, 18(3):364-373.
42. United States Centers for Disease Control and Prevention, 2004. 2003 FoodNet Annual Report. <>. http://www.cdc.gov/foodnet/reports.htm.
43. United States Department of Agriculture, Economic Research Service, 2008. Foodborne Illness Cost Calculator. <>. http://www.ers.usda.gov/Data/FoodborneIllness/.
44. United States Department of Agriculture, Food Safety and Inspection Service, 2001. Risk Assessment of the Public Health Impact of Escherichia coli O157:H7 in Ground Beef. Washington, DC. <>. http://www.fsis.usda.gov/OPPDE/rdad/FRPubs/00-023N/00-023NReport.pdf.
45. United States Department of Agriculture, Food Safety and Inspection Service and United States Food and Drug Administration, 2003. Quantitative Assessment of the Relative Risk to Public Health from Foodborne Listeria monocytogenes Among Selected Categories of Ready-to-Eat Foods. Washington, DC. <>. http://www.fda.gov/downloads/Food/ScienceResearch/ResearchAreas/RiskAssessmentSafetyAssessment/UCM197330.pdf.
46. VanBeselaere, C., 2003. Survey response behavior: shirking in internet and telephone surveys. Working Paper. California Institute of Technology. November 13.
47. Viscusi W.K. The lulling effect: the impact of child-resistant packaging on aspirin and analgesic ingestions. American Economic Review 1984, 74(May):324-327.
48. World Health Organization, 2007. Food Safety and Foodborne Illness. Fact Sheet No. 237, March. <>. http://www.who.int/mediacentre/factsheets/fs237/en/print.html.