메뉴 건너뛰기




Volumn 8, Issue 4, 2010, Pages 427-444

Social Networking Sites in Thailand: Motives and predictors of university students' behaviours

Author keywords

Behaviours; Blogs; Innovation; Learning; Motivation; Motives; Online communities; SNSs; Social networking sites; Thailand

Indexed keywords

INNOVATION; LEARNING; SOCIAL NETWORK; UNIVERSITY SECTOR;

EID: 77957769058     PISSN: 14718197     EISSN: 17408016     Source Type: Journal    
DOI: 10.1504/IJIL.2010.035751     Document Type: Article
Times cited : (9)

References (44)
  • 1
    • 77957795331 scopus 로고    scopus 로고
    • Why do you read a blog? Survey tracks the blogging behavior of Americans
    • November
    • Beaubien, G. (2007) 'Why do you read a blog? Survey tracks the blogging behavior of Americans', Tactics, November, p.21.
    • (2007) Tactics , pp. 21
    • Beaubien, G.1
  • 3
    • 37249053884 scopus 로고    scopus 로고
    • Social network sites: Definition, history, and scholarship
    • Boyd, D.M. and Ellison, N.B. (2007) 'Social network sites: definition, history, and scholarship', Journal of Computer-Mediated Communication, Vol. 13, No. 1, http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
    • (2007) Journal of Computer-Mediated Communication , vol.13 , Issue.1
    • Boyd, D.M.1    Ellison, N.B.2
  • 4
    • 0042225092 scopus 로고    scopus 로고
    • Uses and gratifications of the internet
    • in Lin, C.A. and Atkin, D.J. (Eds.), Hampton Press, Cresskill, NJ
    • Charney, T. and Greenberg, B.S. (2002) 'Uses and gratifications of the internet', in Lin, C.A. and Atkin, D.J. (Eds.): Communication Technology and Society, Hampton Press, Cresskill, NJ, pp.379-407
    • (2002) Communication Technology and Society , pp. 379-407
    • Charney, T.1    Greenberg, B.S.2
  • 5
    • 84965759947 scopus 로고
    • Types of influence goals in personal relationships
    • Dillard, J.P. (1989) 'Types of influence goals in personal relationships', Journal of Social Personal Relationships, Vol. 6, pp.293-308.
    • (1989) Journal of Social Personal Relationships , vol.6 , pp. 293-308
    • Dillard, J.P.1
  • 6
    • 77957803816 scopus 로고    scopus 로고
    • SMS motives predicting SMS use and attitudes toward SMS advertising: The evidence from Thailand
    • Paper presented at the, Montreal, Canada
    • Dumrongsiri, N. and Pornsakulvanich, V. (2008) 'SMS motives predicting SMS use and attitudes toward SMS advertising: the evidence from Thailand', Paper presented at the Annual Conference of the International Communication Association, Montreal, Canada, pp.1-10.
    • (2008) Annual Conference of the International Communication Association , pp. 1-10
    • Dumrongsiri, N.1    Pornsakulvanich, V.2
  • 7
    • 34548285057 scopus 로고    scopus 로고
    • The benefits of Facebook 'friends': Social capital and college students' use of online social network sites
    • Ellison, N.B., Steinfield, C. and Lampe, C. (2007) 'The benefits of Facebook 'friends': social capital and college students' use of online social network sites', Journal of Computer-Mediated Communication, Vol. 12, No. 4, pp.1143-1168.
    • (2007) Journal of Computer-Mediated Communication , vol.12 , Issue.4 , pp. 1143-1168
    • Ellison, N.B.1    Steinfield, C.2    Lampe, C.3
  • 8
    • 0003182165 scopus 로고
    • Measurement of mundane TV behaviors: Remote control device flipping frequency
    • Ferguson, D.A. (1994) 'Measurement of mundane TV behaviors: remote control device flipping frequency', Journal of Broadcasting and Electronic Media, Vol. 38, pp.35-47.
    • (1994) Journal of Broadcasting and Electronic Media , vol.38 , pp. 35-47
    • Ferguson, D.A.1
  • 9
    • 85065367188 scopus 로고    scopus 로고
    • Internet and face-to-face communication: Not functional alternatives
    • Flaherty, L.M., Pearce, K.J. and Rubin, R.B. (1998) 'Internet and face-to-face communication: not functional alternatives', Communication Quarterly, Vol. 46, pp.250-268.
    • (1998) Communication Quarterly , vol.46 , pp. 250-268
    • Flaherty, L.M.1    Pearce, K.J.2    Rubin, R.B.3
  • 11
    • 51549108756 scopus 로고    scopus 로고
    • Using seminar blogs to enhance student participation and learning in public health school classes
    • Goldman, R.H., Cohen, A.P. and Sheahan, F. (2008) 'Using seminar blogs to enhance student participation and learning in public health school classes', American Journal of Public Health, Vol. 98, pp.1658-1663.
    • (2008) American Journal of Public Health , vol.98 , pp. 1658-1663
    • Goldman, R.H.1    Cohen, A.P.2    Sheahan, F.3
  • 12
    • 38649111049 scopus 로고    scopus 로고
    • Acceptance to blog usage: The roles of technology acceptance, social influence, and knowledge sharing motivation
    • Hsu, C. and Lin, J.C. (2008) 'Acceptance to blog usage: The roles of technology acceptance, social influence, and knowledge sharing motivation', Information and Management, Vol. 45, pp.65-74.
    • (2008) Information and Management , vol.45 , pp. 65-74
    • Hsu, C.1    Lin, J.C.2
  • 14
    • 44949162091 scopus 로고    scopus 로고
    • The influence of reading motives on the response after reading blogs
    • Huang, L., Chou, Y. and Lin, C. (2008) 'The influence of reading motives on the response after reading blogs', CyberPsychology and Behavior, Vol. 11, pp.351-355.
    • (2008) CyberPsychology and Behavior , vol.11 , pp. 351-355
    • Huang, L.1    Chou, Y.2    Lin, C.3
  • 15
    • 10944237726 scopus 로고    scopus 로고
    • Wag the blog: How reliance on traditional media and the internet influence credibility perceptions of weblogs among blog users
    • Johnson, T.J. and Kaye, B.K. (2004) 'Wag the blog: how reliance on traditional media and the internet influence credibility perceptions of weblogs among blog users', Journalism and Mass Communication Quarterly, Vol. 81, No. 3, pp.622-642.
    • (2004) Journalism and Mass Communication Quarterly , vol.81 , Issue.3 , pp. 622-642
    • Johnson, T.J.1    Kaye, B.K.2
  • 16
    • 33847712634 scopus 로고    scopus 로고
    • Motivations and self-presentation strategies on Korean-based 'Cyworld' weblog format personal homepages
    • Jung, T., Youn, H. and McClung, S. (2007) 'Motivations and self-presentation strategies on Korean-based 'Cyworld' weblog format personal homepages', Cyber Psychology and Behavior, Vol. 10, pp.24-31.
    • (2007) Cyber Psychology and Behavior , vol.10 , pp. 24-31
    • Jung, T.1    Youn, H.2    McClung, S.3
  • 18
    • 48549093731 scopus 로고    scopus 로고
    • The phenomenon of blogs and theoretical model of blog use in educational contexts
    • Kim, H.N. (2008) 'The phenomenon of blogs and theoretical model of blog use in educational contexts', Computers and Education, Vol. 51, pp.1342-1352.
    • (2008) Computers and Education , vol.51 , pp. 1342-1352
    • Kim, H.N.1
  • 19
    • 0011620888 scopus 로고
    • Mass communication research: An old road resurveyed
    • Klapper, J.T. (1963) 'Mass communication research: an old road resurveyed', Public Opinion Quarterly, Vol. 27, pp.515-527.
    • (1963) Public Opinion Quarterly , vol.27 , pp. 515-527
    • Klapper, J.T.1
  • 20
    • 67651216404 scopus 로고    scopus 로고
    • Impression management 2.0: The relationship of self-esteem, extraversion, self-efficacy, and self-presentation within social networking sites
    • Krämer, N.C. and Winter, S. (2008) 'Impression management 2.0: the relationship of self-esteem, extraversion, self-efficacy, and self-presentation within social networking sites', Journal of Media Psychology, Vol. 20, pp.106-116.
    • (2008) Journal of Media Psychology , vol.20 , pp. 106-116
    • Krämer, N.C.1    Winter, S.2
  • 21
    • 36348978772 scopus 로고    scopus 로고
    • The ties that blog: Examining the relationship between social ties and continued participation in the Wallop Weblogging System
    • Paper presented at the, Edinburgh, Scotland
    • Lento, T., Welser, H.T., Gu, L. and Smith, M. (2006) 'The ties that blog: Examining the relationship between social ties and continued participation in the Wallop Weblogging System', Paper presented at the 3rd Annual Workshop on the Weblogging Ecosystem, Edinburgh, Scotland, pp.1-8.
    • (2006) 3rd Annual Workshop on the Weblogging Ecosystem , pp. 1-8
    • Lento, T.1    Welser, H.T.2    Gu, L.3    Smith, M.4
  • 23
    • 79551618681 scopus 로고    scopus 로고
    • National Electronics and Computer Technology Center, Retrieved 5 October, from
    • National Electronics and Computer Technology Center (2008) Internet user profile of Thailand 2008, Retrieved 5 October, from http://www.nectec.or.th/ srii/
    • (2008) Internet user profile of Thailand , vol.2008
  • 24
    • 0002153933 scopus 로고
    • Uses and gratifications: A theoretical perspective
    • Palmgreen, P. (1984) 'Uses and gratifications: a theoretical perspective', Communication Yearbook, Vol. 8, pp.20-55.
    • (1984) Communication Yearbook , vol.8 , pp. 20-55
    • Palmgreen, P.1
  • 25
    • 84970159912 scopus 로고
    • Relations between gratifications sought and obtained: A study of television news
    • Palmgreen, P., Wenner, L.A. and Rayburn, J.D. (1980) 'Relations between gratifications sought and obtained: a study of television news', Communication Research, Vol. 7, pp.161-192.
    • (1980) Communication Research , vol.7 , pp. 161-192
    • Palmgreen, P.1    Wenner, L.A.2    Rayburn, J.D.3
  • 30
    • 45549122276 scopus 로고    scopus 로고
    • The influence of dispositions and internet motivation on online communication satisfaction and relationship closeness
    • Pornsakulvanich, V., Haridakis, P.M. and Rubin, A.M. (2008) 'The influence of dispositions and internet motivation on online communication satisfaction and relationship closeness', Computers in Human Behavior, Vol. 24, No. 5, pp.2292-2310.
    • (2008) Computers in Human Behavior , vol.24 , Issue.5 , pp. 2292-2310
    • Pornsakulvanich, V.1    Haridakis, P.M.2    Rubin, A.M.3
  • 31
    • 51349150246 scopus 로고    scopus 로고
    • Relationship between the level of intimacy and lurking in online social network services
    • Rau, P.P., Gao, Q. and Ding, Y. (2008) 'Relationship between the level of intimacy and lurking in online social network services', Computers in Human Behavior, Vol. 24, pp.2757-2770.
    • (2008) Computers in Human Behavior , vol.24 , pp. 2757-2770
    • Rau, P.P.1    Gao, Q.2    Ding, Y.3
  • 34
    • 84948488345 scopus 로고
    • The effect of locus of control on communication motivation, anxiety, and satisfaction
    • Rubin, A.M. (1993) 'The effect of locus of control on communication motivation, anxiety, and satisfaction', Communication Quarterly, Vol. 41, pp.161-171.
    • (1993) Communication Quarterly , vol.41 , pp. 161-171
    • Rubin, A.M.1
  • 35
    • 0242554897 scopus 로고    scopus 로고
    • The uses-and-gratifications perspective of media effects
    • in Bryant, J. and Zillmann, D. (Eds.), 2nd ed., Erlbaum, Mahwah, NJ
    • Rubin, A.M. (2002) 'The uses-and-gratifications perspective of media effects', in Bryant, J. and Zillmann, D. (Eds.): Media Effects: Advances in Theory and Research, 2nd ed., Erlbaum, Mahwah, NJ, pp.525-548.
    • (2002) Media Effects: Advances in Theory and Research , pp. 525-548
    • Rubin, A.M.1
  • 37
    • 0002426402 scopus 로고
    • Social and psychological antecedents of VCR use
    • in Levy, M.R. (Ed.), Sage, Newbury Park, CA
    • Rubin, A.M. and Rubin, R.B. (1989) 'Social and psychological antecedents of VCR use', in Levy, M.R. (Ed.): The VCR Age: Home Video and Mass Communication, Sage, Newbury Park, CA, pp.92-111.
    • (1989) : The VCR Age: Home Video and Mass Communication , pp. 92-111
    • Rubin, A.M.1    Rubin, R.B.2
  • 38
  • 39
    • 84986397998 scopus 로고
    • Conceptualization and measurement of interpersonal communication motives
    • Rubin, R.B., Perse, E.M. and Barbato, C.A. (1988) 'Conceptualization and measurement of interpersonal communication motives', Human Communication Research, Vol. 14, pp.602-628.
    • (1988) Human Communication Research , vol.14 , pp. 602-628
    • Rubin, R.B.1    Perse, E.M.2    Barbato, C.A.3
  • 40
    • 33748063869 scopus 로고
    • Reliability of content analysis: The case of nominal scale coding
    • Scott, W.A. (1955) 'Reliability of content analysis: the case of nominal scale coding', Public Opinion Quarterly, Vol. 19, pp.321-325.
    • (1955) Public Opinion Quarterly , vol.19 , pp. 321-325
    • Scott, W.A.1
  • 41
    • 50149087586 scopus 로고    scopus 로고
    • Photograph use on social network sites among South Korean college students: The role of public and private self-consciousness
    • Shim, M., Lee, M.J. and Park, S.H. (2008) 'Photograph use on social network sites among South Korean college students: the role of public and private self-consciousness', Cyber Psychology and Behavior, Vol. 11, pp.489-493.
    • (2008) Cyber Psychology and Behavior , vol.11 , pp. 489-493
    • Shim, M.1    Lee, M.J.2    Park, S.H.3
  • 42
    • 77957817633 scopus 로고    scopus 로고
    • Technorati, 1 November, Retrieved from
    • Technorati (2008) State of the Blogosphere 2008, 1 November, Retrieved from http://technorati.com/blogging/state-of-the-blogosphere
    • (2008) State of the Blogosphere , vol.2008
  • 43
    • 48249108027 scopus 로고    scopus 로고
    • A review of online social networking profiles by adolescents: Implications for future research and intervention
    • Williams, A.L. and Merten, M.J. (2008) 'A review of online social networking profiles by adolescents: implications for future research and intervention', Adolescence, Vol. 43, pp.253-274.
    • (2008) Adolescence , vol.43 , pp. 253-274
    • Williams, A.L.1    Merten, M.J.2
  • 44
    • 0035532846 scopus 로고    scopus 로고
    • Motives of adolescents to use the internet as a function of personality traits, personal and social factors
    • DOI 10.2190/ANPM-LN97-AUT2-D2EJ
    • Wolfradt, U. and Doll, J. (2001) 'Motives for adolescents to use the internet as a function of personality traits, personal and social factors', Journal of Educational Computing Research, Vol. 24, pp.13-27. (Pubitemid 33403229)
    • (2001) Journal of Educational Computing Research , vol.24 , Issue.1 , pp. 13-27
    • Wolfradt, U.1    Doll, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.