Measuring demand factors influencing market penetration and buying frequency for flowers in the U.S.

International Food and Agribusiness Management Review

Volumn 13, Issue 1, 2010, Pages 65-82

  Palma, Marco A ^a   Ward, Ronald W ^b  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Consumer preferences; Environmental; Floriculture; Horticulture; Ornamentals

Indexed keywords

EID: 77957761405     PISSN: 15592448     EISSN: 15592448     Source Type: Journal    
DOI: None     Document Type: Article

References (18)

1. Becker, W.A. 1993. Products, Services, and Consumer Perceptions of Service Quality in the Retail Floral Industry of Texas. Ph.D diss., Texas A&M University, College Station, Texas.
2. Behe, B.K. 1989. Floral Purchase Behavior of Pennsylvanians. Ph.D diss., Pennsylvania State University, University Park, Pennsylvania.
3. Behe, B.K., T.A. Prince, and H.K. Tayama. 1992a. Analysis of Consumer Purchases of Floral Products in Supermarkets. Hortscience 27:455-459.
4. Behe, B.K., T.A. Prince, and H.K. Tayama. 1992b. Market Segmentation of Supermarket Floral Customers. Hortscience 27:455-459.
5. Girapunthong, N. 2002. Demand Drivers for Fresh Cut Flowers and Their Substitutes: An Application of Household Expenditure Allocation Models. Ph.D diss., University of Florida, Gainesville, Florida.
6. th Edition. Prentice Hall. Upper Saddle River, New Jersey.
7. Greene, W., and T. Seaks. 1991. The Restricted Least Squares Estimator: A Pedagogical Note. Review of Economics and Statistics 73: 563-567.
8. Hall, B.H. 1992. Time Series Processor Version 4.2. Reference Manual. Palo Alto, California. Ipsos-NPD Group. 2004. National Panel Diary Group, Inc. Chicago, Illinois.
9. Johnson, S.R., Z.A. Hassan., and R.D. Green. 1984. Demand Systems Estimation. Iowa State University Press. Ames, Iowa.
10. Miller, M. 1983. Commodity Sub-Sector Analysis of Cut Flower Industry. Ph.D diss., University of Florida, Gainesville, Florida.
11. Nicholson, W. 1998. Microeconomic Theory: Basic Principles and Extensions. Dryden Press. Fort Worth, Texas.
12. Rimal, A.P. 1998. Effect of Generic and Brand Promotions of Fresh Cut Flowers on the Use of Retail Flower Outlets. Ph.D diss., University of Florida, Gainesville, Florida.
13. Suits, D. 1984. Dummy Variables: Mechanics vs. Interpretation. Review of Economics and Statistics 66:177-180.
14. Tilburg, A.V. 1984. Consumer Choice of Cut Flowers and Pot Plants. Agricultural University. Wageningen, The Netherlands.
15. Ward, R.W. 1997. Evaluating Promoflor: Have the Promotions of Fresh Cut Flowers and Greens Had an Impact. National Promoflor Council. UF/PER97#2. University of Florida, Gainesville, Florida.
16. Ward, R.W. 2004. Estimated the Impact of FPO's Generic Promotions of Fresh Cut Flowers: Analysis Through Phase VI. Research Paper Food and Resource Economics. University of Florida, Gainesville, Florida.
17. Wirth, F., L. Love, and M.A. Palma. 2007. Purchasing Shrimp for At-Home Consumption: The Relative Importance of Credence Versus Physical Product Features. Aquaculture Economics and Management 11: 17-37.
18. Yue, C. and B.K. Behe. 2008. Estimating U.S. Consumer's Choice of Floral Retail Outlets. Hortscience 43:764-769.