Masisa Argentina and the evolution of its strategy at the base of the pyramid an alternative to the BoP protocol process?

Greener Management International

Volumn , Issue 56, 2007, Pages 75-91

  Gardetti, Miguel Ángel ^a   D'Andrea, Guillermo ^b  

^a Centre for Study of Corporate Sustainability   (Argentina)

^b Mariano Acosta   (Argentina)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957567060     PISSN: 09669671     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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