A base-of-the-pyramid approach in Argentina: Preliminary findings from a BOP Learning Lab

Greener Management International

Volumn , Issue 51, 2005, Pages 65-77

  Gardetti, Miguel Angel ^a,b  

^a Centre for Study of Corporate Sustainability   (Argentina)

^b Argentina Base of the Pyramid Learning Lab   (Argentina)

Author keywords

Argentina; Barriers and opportunities; Base of the pyramid; Base of the Pyramid Learning Lab; Bottom of the pyramid; Sustainability

Indexed keywords

BOTTOM-UP APPROACH; MARKET CONDITIONS; MARKET DEVELOPMENT; NONGOVERNMENTAL ORGANIZATION; SUSTAINABILITY;

ARGENTINA; SOUTH AMERICA;

EID: 34548382918     PISSN: 09669671     EISSN: None     Source Type: Journal    
DOI: 10.9774/GLEAF.3062.2005.au.00006     Document Type: Article

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