Advancing consumer behaviour theory in tourism via visual narrative art

International Journal of Tourism Research

Volumn 12, Issue 5, 2010, Pages 418-431

  Woodside, Arch G ^a   Megehee, Carol M ^b,c  

^a BOSTON COLLEGE   (United States)

^b Department of Public Health   (United States)

^c NICHOLLS STATE UNIVERSITY   (United States)

Author keywords

Antagonist; Archetype; Blocks; Journey; Protagonist; Rebel; Storytelling

Indexed keywords

ART; COGNITION; COMPARATIVE STUDY; CONSUMPTION BEHAVIOR; ICONOGRAPHY; SYMBOLISM; TOURISM;

EID: 77956935115     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.762     Document Type: Article

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