Name-Letter Branding Under Scrutiny: Real Products, New Algorithms, and The Probability Of Buying

Perceptual and Motor Skills

Volumn 110, Issue 3 C, 2010, Pages 1089-1097

  Stefan, Stieger ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; AGED; ALGORITHM; ARTICLE; CHILD; CONSUMER; DECISION MAKING; FEMALE; HUMAN; LEARNING; MALE; MIDDLE AGED; NOMENCLATURE; PATTERN RECOGNITION; PROBABILITY; SEMANTICS; SOCIAL MARKETING; CONSUMER ATTITUDE; YOUNG ADULT;

ADOLESCENT; ADULT; AGED; ALGORITHMS; ASSOCIATION LEARNING; CHILD; CHOICE BEHAVIOR; CONSUMER SATISFACTION; FEMALE; HUMANS; MALE; MIDDLE AGED; NAMES; PATTERN RECOGNITION, VISUAL; PROBABILITY; SEMANTICS; SOCIAL MARKETING; YOUNG ADULT; CONSUMER BEHAVIOR;

EID: 77956866829     PISSN: 00315125     EISSN: 00315125     Source Type: Journal    
DOI: 10.2466/01.07.PMS.110.C.1089-1097     Document Type: Article

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