Perceived ease of use in prior e-commerce experiences: A hierarchical model for its motivational antecedents

Psychology and Marketing

Volumn 27, Issue 9, 2010, Pages 874-886

  Sun, Tao ^a   Tai, Zixue ^b   Tsai, Ke Chuan ^c  

^a UNIVERSITY OF VERMONT   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

^c Fonterra Brands (New Young) Private Ltd   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956543925     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20362     Document Type: Article

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