A typology of nonprofit competition: Insights for social marketers

Social Marketing Quarterly

Volumn 6, Issue 3, 2000, Pages 63-71

  Ritchie, Robin J B ^a   Weinberg, Charles B ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956487858     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2000.9961122     Document Type: Article

References (8)

1. DRUCKER, P. F. (1990). Managing the nonprofit organization. New York: Harper Collins.
2. GALLAGHER, K., & WEINBERG, C. B. (1991). Coping with success: Challenges for nonprofit marketing. Sloan Management Review, 33(1), 27-42.
3. JAIN, S. (2000). Marketing planning and strategy. Cincinnati, OH: South-Western.
4. LOVELOCK, C. H., WEINBERG, C. B. (1989). Public & nonprofit marketing (2nd ed.). San Francisco: Scientific Press.
5. PARENT, M., & FISHER, R. (1999). www.centralmba.com. London, Ontario, Canada: Ivey School of Business.
6. PORTER, M. E. (1979). How competitive forces shape strategy. Harvard Business Review, 57(2), 137-145.
7. TUCKMAN, H. (1998). Competition, commercialization and the emergence of nonprofit organizational structures. In B. A. Weisbrod (Ed.), To profit or not to profit: The commercial transformation of the nonprofit sector (pp. 25-45). New York: Cambridge University Press.
8. WEINBERG, C. B., & RITCHIE, R. J. B. (1999). Cooperation, competition and social marketing. Social Marketing Quarterly, 5(3), 117-126.