Cooperation, competition and social marketing

Social Marketing Quarterly

Volumn 5, Issue 3, 1999, Pages 117-126

  Weinberg, Charles B ^a   Ritchie, Robin J B ^a  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959894100     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.1999.9961075     Document Type: Article

References (12)

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10. MUDDE, A. N. & DEVRIES, H. (1999). The reach and effectiveness of a national mass media-led smoking cessation campaign in the Netherlands. American Journal of Public Health, 89(3), 346-350.
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12. SMITH, A. (1776). An inquiry into the nature and causes of the wealth of nations. Dublin, Ireland: Printed for Messrs. Whitestone, Chamberlaine, W. Watson, etc.