Merits of using color and shape differentiation to improve the speed and accuracy of drug strength identification on over-the-counter medicines by laypeople

Journal of Patient Safety

Volumn 6, Issue 3, 2010, Pages 158-164

  Hellier, Elizabeth ^a   Tucker, Mike ^a   Kenny, Natalie ^a   Rowntree, Anna ^a   Edworthy, Judy ^a  

^a UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

color matching; drug packaging; Patient safety; shape matching

Indexed keywords

NON PRESCRIPTION DRUG;

ADULT; ARTICLE; COLOR; CONSUMER; DECISION MAKING; DRUG LABELING; DRUG PACKAGING; FEMALE; HUMAN; MALE; METHODOLOGY; REACTION TIME;

ADULT; CHOICE BEHAVIOR; COLOR; CONSUMER SATISFACTION; DRUG LABELING; DRUG PACKAGING; FEMALE; HUMANS; MALE; NONPRESCRIPTION DRUGS; REACTION TIME;

EID: 77956445779     PISSN: 15498417     EISSN: 15498425     Source Type: Journal    
DOI: 10.1097/PTS.0b013e3181eee157     Document Type: Article

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