Ethos, pathos, logos, kairos: Using a rhetorical heuristic to mediate digital-survey recruitment strategies

IEEE Transactions on Professional Communication

Volumn 53, Issue 3, 2010, Pages 260-277

  Rife, Martine Courant ^a  

^a Lansing Community College   (United States)

Author keywords

Activity Theory; attrition; community; digital survey; ethos; heuristic; kairos; logos; mediation; pathos; response rates; rhetoric; survey design

Indexed keywords

COPYRIGHTS; SURVEYS; TEACHING;

ACTIVITY THEORY; ATTRITION; COMMUNITY; DIGITAL SURVEYS; ETHOS; HEURISTIC; KAIROS; LOGO; MEDIATION; PATHOS; RESPONSE RATE; RHETORIC; SURVEY DESIGN;

ACTIVITY COEFFICIENTS;

EID: 77956212568     PISSN: 03611434     EISSN: None     Source Type: Journal    
DOI: 10.1109/TPC.2010.2052856     Document Type: Article

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