The impact of targeting technology on advertising markets and media competition

American Economic Review

Volumn 100, Issue 2, 2010, Pages 608-613

  Athey, Susan ^a   Gans, Joshua S ^b  

^a HARVARD UNIVERSITY   (United States)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77956100498     PISSN: 00028282     EISSN: None     Source Type: Journal    
DOI: 10.1257/aer.100.2.608     Document Type: Conference Paper

References (8)

1. Anderson, Simon P., and Steven Coate. 2005. "Market Provision of Broadcasting: A Welfare Analysis." Review of Economic Studies, 72(4): 947-972
2. Athey, Susan, Emilio Calvano, and Joshua S. Gans. 2009. "Will the Internet Destroy the News Media?" Unpublished.
3. Bergemann, Dirk, and Alessandro Bonatti. 2009. "Targeting in Advertising Markets: Implications for Old and New Media?" Unpublished.
4. Chandra, Ambarish. 2009. "Symposium on Advertising and Disclosure: Targeted Advertising: The Role of Subscriber Characteristics in Media Markets." Journal of Industrial Economics, 57(1): 58-84.
5. Gal-Or, Esther, Mordechai Gal-Or, Jerrold H. May, and William E. Spangler. 2006. "Targeted Advertising Strategies on Television." Management Science, 52(5): 713-725
6. Goldfarb, Avi, and Catherine E. Tucker. 2009. "Privacy Regulation and Online Advertising." Unpublished.
7. Iyer, Ganesh, David Soberman, and J. Miguel Villas-Boas. 2005. "The Targeting of Advertising." Marketing Science, 24(3): 461-476
8. Johnson, Justin. 2009. "Targeted Advertising and Advertising Avoidance." Unpublished.