Multichannel retailing and the internet: prospects, problems and strategic options

International Journal of Internet Marketing and Advertising

Volumn 2, Issue 3, 2005, Pages 168-183

  Vaccaro, Valerie L ^a   Iyer, Gopalkrishnan R ^b  

^a KEAN UNIVERSITY   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

bricks and clicks; catalogues; internet retailing; multichannel retailing; websites

Indexed keywords

EID: 77955946400     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2005.007745     Document Type: Article

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