Impact of e-detailing on the number of new prescriptions

Health Care Management Science

Volumn 13, Issue 2, 2010, Pages 101-111

  Gönül, Füsun F ^a   Carter, Franklin J ^b  

^a SLIPPERY ROCK UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

E detailing; Fixed effects; Pharmaceutical industry; Physician detailing; Prescription products

Indexed keywords

DRUG;

ARTICLE; CLINICAL PRACTICE; DATA BASE; DRUG INDUSTRY; E-MAIL; MARKETING; METHODOLOGY; NONBIOLOGICAL MODEL; UNITED STATES;

DATABASES AS TOPIC; DRUG INDUSTRY; ELECTRONIC MAIL; MARKETING; MODELS, ORGANIZATIONAL; PHARMACEUTICAL PREPARATIONS; PHYSICIAN'S PRACTICE PATTERNS; UNITED STATES;

EID: 77955902307     PISSN: 13869620     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10729-009-9110-2     Document Type: Article

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