Factors affecting consumers' preferences on fast food items in Bangladesh

Journal of Applied Business Research

Volumn 26, Issue 4, 2010, Pages 131-146

  Islam, Nazrul ^a   Ullah, G M Shafayet ^b  

^a EAST WEST UNIVERSITY   (Bangladesh)

^b SOUTHEAST UNIVERSITY   (Bangladesh)

Author keywords

Brand reputation; Cost and quality; Fast food preferences; Nearness and accessibility; Similarity in taste

Indexed keywords

EID: 77954636491     PISSN: 08927626     EISSN: None     Source Type: Journal    
DOI: 10.19030/jabr.v26i4.313     Document Type: Article

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