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Volumn 40, Issue 4, 2010, Pages 549-576

Rfid 'theatre of the proof': Product launch and technology demonstration as corporate practices

Author keywords

Ethnography; Product launch; Radio frequency identification; RFID; Technology demonstration

Indexed keywords


EID: 77954608764     PISSN: 03063127     EISSN: 14603659     Source Type: Journal    
DOI: 10.1177/0306312710365587     Document Type: Article
Times cited : (26)

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