Visual rhetoric: Primary metaphors and symmetric object alignment

Metaphor and Symbol

Volumn 25, Issue 3, 2010, Pages 162-180

  Ortiz, Maria J ^a  

^a UNIVERSITY OF ALICANTE   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77954440129     PISSN: 10926488     EISSN: 15327868     Source Type: Journal    
DOI: 10.1080/10926488.2010.489394     Document Type: Article

References (15)

1. Carrol, N. (1994). Visual metaphor. In J. Hintikka (Ed.), Aspects of metaphor (pp. 189-223). Dordrecht, The Netherlands: Kluwer Academic.
2. Damasio, A. (1994). Descarte's error. New York, NY: Grossest-Putman.
3. Forceville, C. (1998). Pictorial metaphor in advertising, London, England: Routledge. (Original work published 1996).
4. Grady, J. (1997). Foundations of meaning: Primary metaphors and primary scenes. (Doctoral dissertation, University of California, Berkeley, 1997).
5. Grady, J. (1999). A typology of motivation for conceptual metaphor: Correlation vs. resemblance. In R. W. Gibbs & G. Steen (Eds.), Metaphor in cognitive linguistics (pp. 79-100). Amsterdam, The Netherlands: Benjamins.
6. Grady, J. (2005). Primary metaphors as input to conceptual integration. Journal of Pragmatics, 37, 1595-1614.
7. Grady, J., & Johnson, C. (2002). Converging evidence for the notions of subscene and primary scene. In R. Dirven & R. Pörings (Eds.), Metaphor and metonymy in comparison and contrast, Berlin, Germany/New York, NY: Mouton de Gruyter.
8. Kaplan, S. J. (1992). A conceptual analysis of form and content in visual metaphors. Communication, 13, 197-209.
9. Lakoff, G. (2008). The neural theory of metaphor. In R. W. Gibbs, Jr. (Ed.), The Cambridge handbook of metaphor and thought (pp 17-38). New York, NY: Cambridge University Press.
10. Maes, A., & Schilperoord, J. (2008). Classifying visual rhetoric: Conceptual and structural heuristics in interpreting and classifying visual rhetoric. In B. J. Phillips & E. F. McQuarrie (Eds.), Go figure: New directions in advertising rhetoric (pp. 227-253). Armonk, NY: Sharpe.
11. Phillips, B. J., & McQuarrie, E. F. (2004). Beyond visual metaphor: A new typology of visual rhetoric in advertising. Marketing Theory, 4(1/2), 113-136.
12. Schilperoord, J., Maes, A., & Ferdinandusse, H. (2009). Perceptual and conceptual visual rhetoric: The case of symmetric object alignment. Metaphor and Symbol, 24, 155-173.
13. Teng, N. Y., & Sun, S. (2002). Grouping, simile, and oxymoron in pictures: A design-based cognitive approach. Metaphor and Symbol, 17, 295-316.
14. Turner, M., & Fauconnier, G. (1995). Conceptual integration and formal expression. Metaphor and Symbolic Activity, 10(3): 183-203.
15. Wertheimer, M. (1958). Principles of perceptual organization. In D. C. Beardslee & M. Wertheimer (Eds.), Readings in perception (pp. 115-135). Princeton, NJ: Van Nostrand.