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Volumn 1, Issue , 2010, Pages 298-301

An empirical study of consumer adoption on mobile data services(MDS) in China

Author keywords

Behavior intention; Communicating; Mobile commerce; Mobile data services; Perceived usefulness; TAM

Indexed keywords

ADOPTION INTENTION; CONCEPTUAL MODEL; CUSTOMER BEHAVIOR; EMPIRICAL FINDINGS; EMPIRICAL STUDIES; INFLUENCE FACTORS; MOBILE COMMERCE; MOBILE DATA SERVICE; MOBILE DATA SERVICE MARKET; PERCEIVED EASE OF USE; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; RESEARCH PAPERS; SOCIAL INFLUENCE;

EID: 77954287571     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/MMIT.2010.37     Document Type: Conference Paper
Times cited : (6)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.