How socio-economic structure influences rural users' acceptance of mobile entertainment

Conference on Human Factors in Computing Systems - Proceedings

Volumn 4, Issue , 2010, Pages 2203-2212

  Liu, Jun ^a   Liu, Ying ^b   Rau, Pei Luen Patrick ^a   Li, Hui ^a   Wang, Xia ^b   Li, Dingjun ^a  

^a TSINGHUA UNIVERSITY   (China)

^b NOKIA RESEARCH CENTER   (United States)

Author keywords

chinese rural people; explorative factor analysis; mobile entertainment; socio economic structure; technology acceptance

Indexed keywords

FACTOR ANALYSIS; MOBILE ENTERTAINMENTS; RURAL PEOPLE; SOCIO-ECONOMICS; TECHNOLOGY ACCEPTANCE;

HUMAN ENGINEERING; RURAL AREAS; TELECOMMUNICATION EQUIPMENT; TELEPHONE SYSTEMS;

ECONOMICS;

EID: 77953999226     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1753326.1753659     Document Type: Conference Paper

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