Gender demographic targeting in sponsored search

Conference on Human Factors in Computing Systems - Proceedings

Volumn 2, Issue , 2010, Pages 831-840

  Jansen, Bernard J ^a   Solomon, Lauren ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

gender; gender personalization; keyword advertising; pay per click; ppc; sponsored search; target audience description

Indexed keywords

CONSUMER ACTIONS; CONSUMER BEHAVIORS; KEY-PHRASE; LOG FILE; MARKETING CAMPAIGN; PERSONALIZATIONS; SALES REVENUE; SPONSORED RESULTS; TARGET AUDIENCE;

HUMAN ENGINEERING; SEARCH ENGINES;

MARKETING;

EID: 77953986441     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1753326.1753448     Document Type: Conference Paper

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