More bang for their bucks: Assessing new features for online advertisers

1st International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2007, Held in Conjunction with SIGKDD'07

Volumn , Issue , 2007, Pages 7-15

  Lambert, Diane ^a   Pregibon, Daryl ^a  

^a GOOGLE INC   (United States)

Author keywords

biased sampling; causal modeling; propensity scores; statistical inference

Indexed keywords

BIASED SAMPLING; CAUSAL MODELING; CONFIDENCE INTERVAL; CUSTOMER SERVICE REPRESENTATIVES; DESIGNED EXPERIMENTS; EXPERIMENTAL PROTOCOLS; HOLIDAY SHOPPING; IDEAL WORLDS; ONLINE SEARCH; PROPENSITY SCORE; STANDARD ANALYSIS; STANDARD TOOLS; STATISTICAL INFERENCE;

DATA MINING; ONLINE SYSTEMS; SAMPLING;

FEATURE EXTRACTION;

EID: 77953968105     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1348599.1348601     Document Type: Conference Paper

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