An exploratory study of using a user remote tracker to examine web users' personality traits

ACM International Conference Proceeding Series

Volumn 113, Issue , 2005, Pages 659-665

  Ho, Shuk Ying ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

data mining; electronic commerce; personality traits; tracker; web mining

Indexed keywords

BROWSING BEHAVIOR; CUSTOMER INFORMATION; CUSTOMER SERVICES; EXPLORATORY STUDIES; INTERNET ACTIVITY; NAVIGATION PATTERNS; ONLINE CUSTOMERS; PERSONALITY TRAITS; PRELIMINARY DATA; TRACKER; TRACKING METHOD; WEB MINING; WEB USERS;

DATA MINING; DATA REDUCTION; ELECTRONIC COMMERCE; NAVIGATION; SALES; WEBSITES;

CUSTOMER SATISFACTION;

EID: 77953830340     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1089551.1089669     Document Type: Conference Paper

References (25)

1. Baumgartner, H. and Steenkamp, E. M. Exploratory consumer buying behavior: conceptualization and measurement. International Journal of Research in Marketing, 13 (1996), 121-137. (Pubitemid 126164161)
2. Berlyne, D. E. Conflict, Arousal, and Curiosity. New York:McGraw -Hill. 1960.
3. Billsus, D., Brunk, C. A., Evans, C., Gladish, B., and Pazzani, M. Adaptive interfaces for ubiquitous web access. Communications of the ACM, 45, 5 (2002), 34-38. (Pubitemid 135702539)
4. Cacioppo, J. T. and Petty, R. E. The need for cognition. Journal of Personality and Social Psychology, 42, 1 (1982), 116-131.
5. Cacioppo, J. T., Petty, R. E. and Morris, K., Effects of need for cognition on message evaluation, recall, and persuasion. Journal of Personality and Social Psychology, 45, 4 (1983), 805-818.
6. Cingil, I., Dogac, A., and Azgin, A. A broader approach to personalization. Communications of the ACM, 43, 8 (2000), 186-141.
7. Cohen, A.R., Stotland, E., and Wolfe, D.M. An experimental investigation of need for cognition. Journal of Abnormal and Social Psychology, 51 (1955), 291-294.
8. Dewan, R., Jing, B., and Seidmann, A. Adoption of Internet-based product customization and pricing strategies. Journal of Management Information Systems, 17, 2 (2000), 9-28. (Pubitemid 32716753)
9. Fletcher, G.J.O., Danilovis, P., Fernandez, G., Peterson, D., and Reeder, G.D. Attributional complexity: an individual difference measure. Journal of Personality and Social Psychology, 51, 4 (1986), 875-884.
10. Haugtvedt, C., Petty, R. and Cacioppo, R. Need for cognition and advertising: understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1, 3 (1992), 239-260.
11. Larsen, V., Wright, N.D., Hergert, T.R. Advertising montage: two theoretical perspectives. Psychology and Marketing, 21, 1 (2004), 1-15. (Pubitemid 38640434)
12. Lee, E., Hu, M.Y., and Toh, R.S. Are consumer survey results distorted? Systematic impact of behavioral frequency and duration on survey response errors. Journal of Marketing Research, 37, 1 (2000), 125-133.
13. Leuba, C. Toward some integration of learning theories: the concept of optimal stimulation. Psychological Reports, 1 (1955), 27-33.
14. Manber, U., Patel, A., and Robison, J. Experience with personalization on Yahoo!. Communications of the ACM, 43, 8 (2000), 35-39.
15. Mobasher, B., Cooley, R., and Srivastava, J. Automatic personalization based on web usage mining. Communications of the ACM, 43, 8 (2000), 142-151.
16. Morita, M. and Shinoda, Y. Information filtering based on user behavior analysis and best match text retrieval. In Proceedings of 17th International ACM-SIGIR Conf. Research and Development, 1994, 272-281.
17. Ng, S. H. Capturing the semantics of web log data by navigation matrices. In Proceedings of the 9th IFIP 2.6 Working Conference on Database Semantics, 2001, 169-183.
18. Petty, R.E. and Cacioppo, J.T. Attitudes and persuasion: classic and contemporary approaches. W.C. Brown, Dubuque (IA). 1981.
19. Perkowitz, M. and Etzioni O. Adaptive web sites, Communications of the ACM, 43, 8 (2000), 152-158.
20. Sawy, O.A., Malhotra, A., Gosain, S., and Young, K.M. IT-intensive value innovation in the electronic economy: insights from marshall industries. MIS Quarterly, 23, 3 (1999), 305-335.
21. Semon, T. T. Common survey pitfall: ignoring generic competition. Marketing News, 33, 8 (1999), 8.
22. Spiliopoulou, M. Web usage mining for web site evaluation. Communications of the ACM, 43, 8 (2000), 127-134.
23. Roehm, M. L. and Sternthal, B. The moderating effect of knowledge and resources on the persuasive impact of analogies. Journal of Consumer Research, 28, 2 (2001), 257-272.
24. Verplanken, B. Need for cognition and external information search: responses to time pressure during decision-making. Journal of Research in Personality, 27 (1993), 238-252.
25. Zuckerman, M. Sensation Seeking: Beyond the Optimal Level of Arousal. Hillsdale, NJ; Erlbaum. 1979.