Scenario-based strategy maps

Business Horizons

Volumn 53, Issue 4, 2010, Pages 335-347

  Buytendijk, Frank ^a   Hatch, Toby ^a   Micheli, Pietro ^b  

^a ORACLE CORPORATION   (United States)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Performance management; Performance measurement; Scenario analysis; Strategy maps

Indexed keywords

EID: 77953686729     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2010.02.002     Document Type: Article

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