Enhancing the effectiveness of the balanced scorecard with scenario planning

International Journal of Productivity and Performance Management

Volumn 57, Issue 3, 2008, Pages 259-266

  Othman, Rozhan ^a  

^a UNIVERSITY PUTRA MALAYSIA   (Malaysia)

Author keywords

Balanced scorecard; Business development; Business planning

Indexed keywords

EID: 40549106746     PISSN: 17410401     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410400810857266     Document Type: Article

References (25)

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