Designing the marketing strategies for Ispir sugar bean as a local product using conjoint analysis

Scientific Research and Essays

Volumn 5, Issue 9, 2010, Pages 887-896

  Topcu, Yavuz ^a   Uzundumlu, Ahmet Semih ^a   Yavuz, Fahri ^a  

^a ATATÜRK UNIVERSITY   (Turkey)

Author keywords

Conjoint analysis; Integrated marketing strategy; Ispir sugar bean; Orthogonal design

Indexed keywords

EID: 77953516075     PISSN: None     EISSN: 19922248     Source Type: Journal    
DOI: None     Document Type: Article

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