An enrollment marketing plan for institutions of higher learning: An update

Journal of Marketing for Higher Education

Volumn 7, Issue 2, 1996, Pages 43-56

  Bingham, Frank G ^a  

^a BRYANT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85023450717     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v07n02_04     Document Type: Article

References (17)

1. Bingham, Frank G. (1986), “An Enrollment Marketing Plan for Institutions of Higher Learning,” Proceedings: Developments in Marketing Science, Academy of Marketing Science, 10, 402-407.
2. Comm, Clare L. (1989), “Student and Faculty Reaction to Time and Place: Marketing Implications for Higher Education,” Journal of Marketing for Higher Education, 2, 1, 87-97.
3. Exter, Thomas (1991), “Low Tide for High Schools,” American Demographics, (May), 55.
4. Firstenberg, Paul B. (1991), “Private Education Competes for Survival,” Management Review, (April), 33-35.
5. Goldgehm, Leslie A. (1990), “Are U.S. Colleges and Universities Applying Marketing Techniques Properly and Within the Context of an Overall Marketing Plan?”, Journal of Marketing for Higher Education, 3, 1, 5-28.
6. Hanigan, Maury (1991), “Expanding the Talent Search: Key Campus Strategies,” HR Magazine, (July), 42-44.
7. Heywood, John S. and Richard D. Marcus(1989), “Freshman Retention: Examining a Human Capital Decision with Aggregate Data,” Journal of Marketing for Higher Education, 2, 1, 29-43.
8. Leslie, Larry L. and Paul T. Brinkman (1987), “Student Price Response in Higher Education: The Student Demand Studies,” Journal of Hiaher Education, (March/April), 58, 181-204.
9. Leslie, Larry L. and Paul T. Brinkman (1988), The Economic Value of Higher Education, New York: Macmillan.
10. Lynch, James (1989), “Strategic Market Planning: Analyzing the Curriculum Portfolio,” Journal of Marketingfor Higher Education, 2, 2, 151 -162.
11. Miller, Patrick, Charles W. Lamb, Ronald Hoverstad, and Edward G. Boehm (1990), “An Approach for Identifying Benefit Segments Among Prospective College Students,” Journal of Marketingfor Higher Education, 3, 1, 49-65.
12. Richman, B.M. and R.N. Farmer (1974), Leadership, Goals, and Power in Higher Education: A Contingency and Open-Systems approach to Effective Management, San Francisco: Jossey-Bass.
13. Shanklin, William L. and Helen Burdenski (1989), “State of the Art of Advertising Practice in U.S. Higher Education,” Journal of Marketing for Higher Education, 2, 1, 13-18.
14. Urban, David J. (1990), “Qualitative Research Application in Developing College Marketing Plans,” Journal of Marketing for Higher Education, 3, 1, 29-47.
15. Villella, Edward F. and Michael Hu (1990), “College Choice as a Linking Variable Between Recruitment and Retention,” Journal of Marketingfor Higher Education, 3, 1, 79-88.
16. Walle, Alf H. (1990), “Beyond Advertising and Public Relations: An Agenda for the Marketing of Higher Education,” Journal of Marketingfor Higher Education, 3, 1, 1-4.
17. Weinrauch, J. Donald (1984), “Educating the Entrepreneur: Understanding Adult Learning Behavior,” Journal of Small Business Management, 22, 2, (April), 32-37.