Integration of social marketing elements in the design of a physical activity program for preschoolers

Social Marketing Quarterly

Volumn 15, Issue 1, 2009, Pages 2-21

  Bellows, Laura ^a   Anderson, Jennifer ^a   Davies, Patricia ^a   Kennedy, Catherine ^a  

^a Department of Ecosystem Science and Sustainability   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952916253     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802695190     Document Type: Article

References (12)

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3. Bellows, L., Anderson, J., Gould, S. M., & Auld, G. (2008). Formative research and strategic development of a physical activity component to a social marketing campaign for obesity prevention in preschoolers. Journal Community Health, 33, 169-178.
4. Cardon, G., & De Bourdeaudhuij, I. (2007). Comparison of pedometer and accelerometer measures of physical activity in preschool children. Pediatric Exercise Science, 19, 205-214.
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8. Story, M., Kaphingst, K. M., & French, S. (2006). The role of child care settings in obesity prevention. Future Child, 16, 143-168.
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10. U.S. Department of Health and Human Services. Head Start Child Outcomes Framework. Retrieved February 10, 2007, from http://www.hsnrc.org/CDI/pdfs/UGCOF.pdf
11. Young, L., Anderson, J., Beckstrom, L., Bellows, L., & Johnson, S. L. (2003). Making new foods fun for kids. Journal of Nutrition Education and Behavior, 35, 337-338.
12. Young, L., Anderson, J., Beckstrom, L., Bellows, L., & Johnson, S. L. (2004). Using social marketing principles to guide the development of a nutrition education initiative for preschool-aged children. Journal of Nutrition Education and Behavior, 36, 250-257.