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Volumn 44, Issue 6, 2010, Pages 764-780

Modeling simplifying information processing strategies in conjoint experiments

Author keywords

Conjoint experiments; Heuristics; Information processing; Mental representation

Indexed keywords

BEHAVIORAL RESEARCH; DATA PROCESSING; DECISION MAKING;

EID: 77952887731     PISSN: 01912615     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.trb.2009.12.007     Document Type: Article
Times cited : (11)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.