Cultivation and the Elaboration Likelihood Model: A Test of the Learning and Construction and Availability Heuristic Models

Communication Studies

Volumn 56, Issue 3, 2005, Pages 227-242

  Schroeder, Lisa M ^a  

^a SOUTHWESTERN OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Cognition; Cultivation; Elaboration likelihood model; Mass communication effects; Television viewing effects

Indexed keywords

EID: 77952855166     PISSN: 10510974     EISSN: 17451035     Source Type: Journal    
DOI: 10.1080/10510970500181215     Document Type: Article

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