Integrating precautionary principle approach in sustainable decision-making process: A proposal for a conceptual framework

Journal of Macromarketing

Volumn 30, Issue 2, 2010, Pages 192-199

  D'Souza, Clare ^a   Taghian, Mehdi ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b DEAKIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952614660     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710361933     Document Type: Article

References (37)

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