The impact of new technologies on customer satisfaction and business to business customer relationships: Evidence from the soft drinks industry

Journal of Retailing and Consumer Services

Volumn 17, Issue 3, 2010, Pages 224-228

  Ryding, Daniella ^a  

^a UNIVERSITY OF CENTRAL LANCASHIRE   (United Kingdom)

Author keywords

Consumer Satisfaction; Customer Relationship Management (CRM); New Technologies; Relationships Customer Orientation; Sales Force Automation (SFA)

Indexed keywords

BUSINESS DEVELOPMENT; CONSUMPTION BEHAVIOR; INDUSTRIAL PERFORMANCE; INFORMATION TECHNOLOGY; INNOVATION; MARKETING; RETAILING; TECHNOLOGICAL DEVELOPMENT; WORKPLACE;

UNITED KINGDOM;

EID: 77952546876     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.03.008     Document Type: Article

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