A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain

Renewable Agriculture and Food Systems

Volumn 25, Issue 1, 2010, Pages 35-44

  Brugarolas, M ^a   Martinez Carrasco, L ^a   Bernabeu, R ^b   Martinez Poveda, A ^a  

^a MIGUEL HERNÁNDEZ UNIVERSITY   (Spain)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Contingent valuation; Local markets; Organic wine; Regional differences; Willingness to pay

Indexed keywords

AGRICULTURAL MARKET; AGRICULTURAL PRACTICE; ALTERNATIVE AGRICULTURE; COMMERCIALIZATION; CONTINGENT VALUATION; ORGANIC FARMING; PROFITABILITY; REGIONAL ECONOMY; VINEYARD; VITICULTURE; WILLINGNESS TO PAY;

SPAIN;

EID: 77952420728     PISSN: 17421705     EISSN: 17421713     Source Type: Journal    
DOI: 10.1017/S1742170509990202     Document Type: Article

References (57)

1. European Commission. 2007. Rural Development Policy 2007-2013. Available at Web site http://ec.europa.eu/ agriculture/rurdev/employment/index-en.htm (verified 18 December 2008).
2. Ministry of Agriculture, Fisheries and Food. 2007. Desarrollo Rural. Available at Web site http://www.mapa.es/es/ desarrollo/desarrollo.htm (verified 4 December 2008).
3. Mazón, T. and Aledo, A. 1996. El turismo inmobiliario. Ed. Diputación Provincial de Alicante, Alicante.
4. Aledo, A. 1999. Desertificación y urbanización: el fracaso de la utopía. Boletín CF+ S, 9. Available at Web site http:// habitat.aq.upm.es/boletin/n9/aaale.html (verified 15 Febrary 2006).
5. Calatrava, J. and Sayadi, S. 2004. Permanencia de la actividad agraria y políticas de desarrollo rural: un análisis a partir de un seguimiento (1981-2001) a explotaciones agrarias en zonas de montaña del sureste español. Revista de Estudios Agrosociales 204:207-218.
6. Willer, H. and Yussefi, M. 2007. The World of Organic Agriculture. Statistics and Emerging Trends. IFOAM-International Federation of Organic Agriculture Movements, Bonn, Germany.
7. Guptill, A. and Wilkins, J.L. 2002. Buying into the food system: trends in food retailing in the US and implications for local foods. Agricultural and Human Values 19:39-51.
8. Stagl, S. 2002. Local organic food markets: potentials and limitations for contributing to sustainable development. Empirica 29:145-162.
9. Weatherell, C., Tregear, A., and Allinson, J. 2003. In search of the concerned consumer: UK public perception of food, farming and buying local. Journal of Rural Studies 19:233-244.
10. Saltmarsh, N. 2004. Mapping the Food Supply Chain in the Broads and Rivers Area. East Anglia Food Link, Watton.
11. Chambers, S., Lobb, A., Butler, L., Harvey, K., and Bruce Traill, W. 2007. Local, national and imported foods: a qualitative study. Appetite 49(1):208-213.
12. Paddison, A. and Calderwood, E. 2007. Rural retailing: a sector in decline? International Journal of Retail and Distribution Management 35(2):136-155.
13. Murdoch, J. and Miele, M. 2004. Culinary networks and cultural connections: a conventions perspective. In A. Amin and N. Thrift (eds). Cultural Economy Reader. Blackwell, London. p. 231-248.
14. Pretty, J.N., Ball, A.S., Lang, T., and Morison, J.I.L. 2005. Farm costs and food miles: an assessment of the full cost of the UK weekly food basket. Food Policy 30:1-19.
15. Pollan, M. 2006. The Omnivore's Dilemma. A Natural History of Four Meals. The Penguin Press, New York.
16. Schneider, M.L. and Francis, C.A. 2005. Marketing locally produced foods: consumer and farmer opinions in Washington County, Nebraska. Renewable Agriculture and Food Systems 20(4):252-360.
17. Stephenson, G. and Lev, L. 2004. Common support for local agriculture in two contrasting Oregon communities. Renewable Agriculture and Food Systems 19(4):210-217.
18. Ministry of Agriculture, Fisheries and Food. 2008. Anuario de Estadística Agroalimentaria 2007. Available at Web site http://www.mapa.es (verified 18 December 2008).
19. Nacional Statistics Institute. 2007. INEbase: Statistical Operations. Available at Web site http://www.ine.es (verified 18 December 2007).
20. Castile-La Mancha Statistics Institute. 2008. Anuario Estadístico 2006 Available at Web site http://difusion.ies.jccm.es/ wds/ReportFolders/ ReportFolders.aspx?IF-ActivePath=P,45& IF-Language=esn (verified 7 March 2008).
21. Valencia Statistics Institute. 2008. Información Estadística 2006 de la Comunidad Valenciana 2007. Available at Web site http://www.ive.es/ (verified 7 March 7 2008).
22. Gil, J.M., Gracia, A., and Sánchez, M. 2000. Market segmentation and willingness to pay for organic products in Spain. International Food and Agribusiness Management Review 3:207-226.
23. McEachern, M.G. and McClean, P. 2002. Organic purchasing motivations and attitudes: are they ethical? International Journal of Consumer Studies 27(2):85-92.
24. Vermeir, I. and Verbeke, W. 2008. Sustainable food consumption among young adults in Belgium: theory of planned behaviour and the role of confidence and values. Ecological Economics 64(3):542-553.
25. Wolf, M., Johnson, B., Cochran, K., and Hamilton, L. 2002. Consumer attitudes toward organically grown lettuce. Journal of Food Distribution Research 33(1):155-160.
26. Conner, D. 2004. Beyond organic: information provision for sustainable agriculture in a changing market. Journal of Food Distribution Research 35(1):34-39.
27. Yiridoe, E.K., Bonti-Ankomah, S., and Martin, R.C. 2005. Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: a review and update of the literature. Renewable Agriculture and Food Systems 20(4):193-205.
28. Hamm, U., Gronefeld, F., and Halpin, D. 2002. Analysis of the European Market for Organic Food 2002 Organic Marketing Initiatives and Rural Development, 1. University of Wales, Aberystwyth, UK.
29. Joensen, M. 2003. Organic Foods in Spain 2003. Available at Web site http://www.organic-europe.net/country-reports/ spain/joensen-2003-organic-food- spain.pdf (verified 10 November 2003).
30. Sáez, P.M. 2002. La agricultura ecológica y la producción integrada en La Rioja. Libro Blanco de la Agricultura y el Desarrollo Rural. Ed. Mapa.
31. Venkatachalam, L. 2004. The contingent valuation method: a review. Environmental Impact Assessment Review 24:89-124.
32. Cranfield, J.A.L. and Magnusson, E. 2003. Canadian consumer's willingness-to-pay for pesticide free food products: an ordered probit analysis. International Food and Agribusiness Management Review 6(4):13-30.
33. McCluskey, J.J., Grimsrud, K.M., Ouchi, H., and Wahl, T.I. 2005. Bovine spongiform encephalopathy in Japan: consumers' food safety perceptions and willingness to pay for tested beef. Australian Journal of Agricultural and Resource Economics 49(2):197-209.
34. Posri, W., Shankar, B., and Chadbunchachai, S. 2006. Consumer attitudes towards and willingness to pay for pesticide residue limit compliant 'safe' vegetables in northeast Thailand. Journal of International Food and Agribusiness Marketing 19(1):81-101.
35. Ruiz, A.V. and Iglesias, V. 1998. La conducta de compra en establecimientos detallistas: dos aplicaciones de los modelos logit. Revista Europea de Dirección y Economía de la Empresa 7(1):123-134.
36. Verbeke, W., Ward, R., and Viaene, J. 2000. Probit analysis of fresh meat consumption in Belgium: exploring BSE and television communication impact. Agribusiness 16(2):215-234.
37. Loureiro, M.L. and Lotade, J. 2005. Do fair trade and ecolabels in coffee wake up the consumer conscience? Ecological Economics 53(1):129-138.
38. Misra, S., Huang, Ch., and Ott, S. 1991. Consumer willingness to pay for pesticide-free fresh produce. Western Journal of Agricultural Economics 16(2):218-227.
39. Weaver, R.D., Evans, D.J., and Luloff, A. 1992. Pesticide use in tomato production: consumer concerns and willingness to pay. Agribusiness 8(2):131-142.
40. Buzby, J., Skees, J., and Ready, R. 1995. Using contingent valuation to value food safety: a case study of grapefruit and pesticide residues. In J.A. Caswell (ed.). Valuing Food Safety and Nutrition. Westview Press, Boulder, CO. p. 219-256.
41. Haghiri, M. and McNamara, M.L. 2007. Predicting consumers' acceptability of pesticide-free fresh produce in Canada's maritime provinces: a probit analysis. Journal of International Food and Agribusiness Marketing 19(4):45-59.
42. Buzby, J., Fox, J., and Cruchfield, S. 1998. Measuring consumer benefits of food safety reductions. Journal of Agricultural and Applied Economics 30:69-82.
43. Yue, C., Jensen, H.H., Mueller, D.S., Nonnecke, G.R., Bonnet, D., and Gleason, M.L. 2007. Estimating consumers' valuation of organic and cosmetically damaged apples. Hortscience 42(6):1366-1371.
44. Gracia, A., Gil, J.M., and Sánchez, M. 1998. Potencial de Mercado de los Productos Ecológicos en Aragón. Ed. Diputación General de Aragón. 130 pp.
45. Loureiro, M.L., McCluskey, J.J., and Mittelhammer, R.C. 2001. Assessing consumer preferences for organic, ecolabeled, and regular apples. Journal of Agricultural and Resource Economics 26(2):404-416.
46. Sánchez, M., Grande, I., Gil, J.M., and Gracia, A. 2001. Diferencias entre los segmentos del mercado en la disposición apagar por un alimento ecológico: valoración contingente y análisis conjunto. Revista Española de Estudios Agrosociales y Pesqueros 190:141-163.
47. Loureiro, M.L. 2003. Rethinking new wines: implications of local and environmentally friendly labels. Food Policy 28(5- 6):547-560.
48. Riera, P. 1994. Manual de Valoración Contingente. Instituto de Estudios Fiscales, Madrid. 112 pp.
49. Hanemann, W.M. 1984. Welfare evaluation in contingent evaluation experiments with discrete responses. American Journal of Agricultural Economics 66:332-341.
50. Kaiser, H.F. 1958. El criterio del varimax para la rotación analítica en análisis factorial. Psychometrika XXIII:187-200.
51. Mather, D., Knight, J., and Holdsworth, D. 2005. Pricing differentials for organic, ordinary and genetically modified food. Journal of Product and Brand Management 14(6):387-392.
52. Loureiro, M.L., Gracia, A., and Nayga, R.M. 2006. Do consumers value nutritional labels? European Review of Agricultural Economics 33(2):249-268.
53. Loureiro, M.L., McCluskey, J.J., and Mittelhammer, R.C. 2002. Will consumers pay a premium for eco-labelled apples? Journal of Consumers Affairs 36(2):203-219.
54. Guris, S., Metin, N., and Caglayan, E. 2007. The brand choice model of wine consumers: a multinomial logit model. Quality and Quantity 41(3):447-460.
55. Azqueta, D. 1994. Valoración Económica de la Calidad Ambiental. McGraw-Hill, Madrid. 88 pp.
56. Mitchell, R.C. and Carson, R. 1989. Using Surveys to Value Public Goods: The Contingent Valuation Method. Resources for the Future, Washington, DC.
57. Balistreri, E., McClelland, G., Poe, G., and Schulze, W. 2001. Can hypothetical questions reveal true values? A laboratory comparison of dichotomous choice and open-ended contingent values with auction values. Environmental and Resource Economics 18(3):275-292.