The brand choice model of wine consumers: A multinomial logit model

Quality and Quantity

Volumn 41, Issue 3, 2007, Pages 447-460

  Guris, Selahattin ^a   Metin, Nurcan ^b,c   Caglayan, Ebru ^a  

^a MARMARA UNIVERSITY   (Turkey)

^b Thrace University   (Turkey)

^c TRAKYA UNIVERSITY   (Turkey)

Author keywords

Brand preferences; Independence of irrelevant alternatives; Multinomial logit; Wine

Indexed keywords

EID: 34247552394     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-006-9014-x     Document Type: Article

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