Azteca America's performance of Mexicanness in the pan-Hispanic television market

International Journal of Cultural Studies

Volumn 13, Issue 3, 2010, Pages 271-289

  Beck, Chad Thomas ^a  

^a RANDOLPH COLLEGE   (United States)

Author keywords

Cultural citizenship; Cultural performance; Hispanic marketing; Immigrant audiences; Mexican cultural identity; Upfront events; US Spanish language television

Indexed keywords

EID: 77952308497     PISSN: 13678779     EISSN: 1460356X     Source Type: Journal    
DOI: 10.1177/1367877909359734     Document Type: Article

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