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Volumn 2, Issue 3, 1997, Pages 283-309

Commercial ethnicity: Language, class and race in the marketing of the hispanic audience

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EID: 2942653911     PISSN: 10714421     EISSN: 15477487     Source Type: Journal    
DOI: 10.1080/10714429709368561     Document Type: Article
Times cited : (18)

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