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Volumn 17, Issue 2, 2010, Pages 173-194

New product development assessment: Towards a normative-contingent audit

Author keywords

Critical success factors; New products; Organizational performance; Product design; Product development

Indexed keywords


EID: 77952187181     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635771011036294     Document Type: Article
Times cited : (19)

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