The effects of attractive but unattainable alternatives on the attractiveness of near and distant future menus

Judgment and Decision Making

Volumn 5, Issue 2, 2010, Pages 102-109

  Borovoi, Leah ^a   Liberman, Nira ^a   Trope, Yaacov ^b  

^a TEL AVIV UNIVERSITY   (Israel)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Construal level theory; Contrast effect; Intertemporal choice; Temporal distance

Indexed keywords

EID: 77951946879     PISSN: None     EISSN: 19302975     Source Type: Journal    
DOI: None     Document Type: Article

References (14)

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