Processes and outcomes of distributor brand new product development: An exploratory examination

International Journal of Retail and Distribution Management

Volumn 38, Issue 5, 2010, Pages 379-395

  Olsen, Nina Veflen ^a   Sallis, James E ^b  

^a NOFIMA   (Norway)

^b UPPSALA UNIVERSITY   (Sweden)

Author keywords

Brands; Distributors; New products; Norway; Product development

Indexed keywords

EID: 77951487119     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011037590     Document Type: Article

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