Communication on food, health and nutrition: A cross-cultural analysis of the Danonino brand and nutri-tainment

Journal of Marketing Communications

Volumn 16, Issue 1-2, 2010, Pages 87-103

  Gram, Malene ^a   de la Ville, Valérie Inés ^b   Le Roux, André ^b   Boireau, Nathalie ^c   Rampnoux, Olivier ^b  

^a AALBORG UNIVERSITY   (Denmark)

^b UNIVERSITÉ DE POITIERS   (France)

^c DANONE RESEARCH   (France)

Author keywords

Food marketing; Health advertising on global markets; Marketing to children and parents

Indexed keywords

EID: 77951231096     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903342803     Document Type: Article

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