The Beijing games in the western imagination of China: The weak power of soft power

Journal of Sport and Social Issues

Volumn 34, Issue 1, 2010, Pages 29-48

  Manzenreiter, Wolfram ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Beijing Olympics 2008; China; Mega event; Nation branding; Public diplomacy

Indexed keywords

EID: 77950978081     PISSN: 01937235     EISSN: 15527638     Source Type: Journal    
DOI: 10.1177/0193723509358968     Document Type: Article

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